HOGA in Nuremberg, the trade fair for the hotel, gastronomy institutional food service industries, got the year off to a successful start with approximately 18,000 visitors and over 470 exhibitors. Demand for solutions to address current challenges—such as the lingering effects of the COVID-19 pandemic, the severe shortage of skilled workers, and the energy crisis—was noticeably high, and a wide range of innovative approaches was reflected in the diverse lineup of exhibitors.
Together with our cooperation partner RevolMatic, we had our own stand at HOGA and exhibited our joint solution for fully digitalized and automated beer sales. It works very simply: the desired quantity of beer is ordered and paid for digitally using your own smartphone via sizzly , the QR code on the order confirmation is scanned at the nearest RevolMatic beer dispenser and the beer is tapped fully automatically and freshly. Our stand visitors were able to test this process, which is ideal for use at major events, stadiums and festivals, for example, and were rewarded with a free beer from the RevolMatic beer dispenser - a great experience with a cool side effect!
The response and the atmosphere at the HOGA were excellent, and we are taking away many new innovative approaches from the interesting and inspiring exchange with numerous potential customers, industry partners and co-exhibitors.
We would like to extend our heartfelt thanks to HOGA for providing this wonderful setting, to our partner RevolMatic, and to the Schanzenbräu Brewery, which supported our automated free beer promotion at our booth with its delicious, full-bodied light beer.
We are already looking forward to HOGA 2024!