Sizzly & Stüwer at the INTERNORGA 2024
A highlight for the hospitality and retail industries
From March 8 to 12, 2024, the Hanseatic city of Hamburg was once again the venue for INTERNORGA - the leading international trade fair for the entire out-of-home market. This trade fair was an absolute highlight for the catering, hotel, bakery and confectionery sectors. As a leading international trade fair, it attracted numerous visitors from all over the world and offered a platform for innovation, inspiration and exchange. We therefore take a closer look at the highlights and trends of this year's trade fair.
Leading international trade fair with a global presence
INTERNORGA 2024 was once again proof of Hamburg's role as a leading venue for the food service and hospitality industry. With over 1,200 exhibitors from almost 30 countries, the trade fair was an impressive platform for global companies to showcase their latest products and solutions. The approximately 80,000 visitors demonstrated the high level of interest and relevance of INTERNORGA for the hospitality and retail industries.
Innovation and inspiration
The trade fair also offered a wealth of innovations and inspiring ideas for participants. From state-of-the-art kitchen appliances and innovative food concepts to digital solutions for the hospitality industry - INTERNORGA was a showcase for the latest trends and developments in the sector.
Sustainability and environmental awareness
Another important aspect of this year's INTERNORGA was the topic of sustainability. More and more companies are focusing on environmentally friendly products and solutions to reduce their ecological footprint. From sustainable packaging solutions to resource-saving production methods - the trade fair showed that sustainability is becoming increasingly important in the food service and hotel industry.
Automated sales solutions in focus
The atmosphere was characterized by a spirit of optimism and the desire for new solutions. Both trade visitors and suppliers showed great interest in breaking new ground and entering into collaborations. A dominant theme in this industry is the lack of personnel and the search for solutions to counter this problem. Innovative and digital solutions are needed to work more efficiently and improve service. The focus was therefore on automated sales solutions, particularly vending machines and self-checkout solutions. These technologies enable companies to optimize the sales process and compensate for staff shortages at the same time.
Digital transformation and technology
Digitalization also played a central role at INTERNORGA 2024. In the age of digital transformation, companies are looking for innovative solutions to optimize their operations and offer guests a modern and seamless integrated experience. From digital ordering and payment systems to automated sales solutions and virtual guest experiences - the trade fair showcased the diverse possibilities of digital technology for the food service and hospitality industry.
Digitized ordering and sales processes in vogue
In short, in the age of digital technology, customers are looking for convenient and efficient ways to order and pay for products. For this reason, together with our partner Stüwer, we presented a complete solution for the digitalization of ordering and sales processes.
With the sizzly ordering app, items can be pre-ordered quickly and easily via the customer's smartphone or purchased directly on site and paid for digitally. The Stüwer vending machine then dispenses the pre-ordered items or the items just purchased one after the other. This means that the vending machine is controlled directly via the customer's smartphone - without any additional interaction with the machine itself!
This solution forms the perfect basis for a 24/7 sales outlet and even counteracts staff shortages. This is because sales can be stabilized with significantly fewer staff and even increased through extended opening hours or round-the-clock operation. This is ideal for local retailers such as butchers, bakeries, flower stores, farm stores, breweries and wineries. In addition, the customizable cooperation solution from sizzly and Stüwer is also used in companies for catering for employees, even in shift operation.
Innovation and collaboration shape the future of the industry
In summary, INTERNORGA 2024 was a complete success and an important meeting place for the out-of-home sector. With a wealth of innovations, inspiring ideas and valuable networking opportunities, the trade fair was also an unmissable event for industry professionals from all over the world. Together with Stüwer, we showed that innovation and collaboration are the key to overcoming the challenges facing the industry. We are already looking forward to the next INTERNORGA next year and to seeing what new trends and developments will shape the industry then.
