Sporting events are a popular and frequent destination for many people who want to enjoy a game or show together. At the same time, these events also require extensive planning and organization when it comes to catering for guests. Catering companies that provide food and beverages at these events in stadiums and arenas face a variety of challenges on match days, particularly with regard to the ordering and payment process.
Traditionally, food and drink orders at sporting events are placed at a kiosk or stand, where a catering employee takes and bills the order and other employees prepare and serve the food or drink. The challenge is to serve a large number of guests quickly and effectively. Often, large quantities of food and drinks have to be provided in a short space of time, for example during breaks, to feed the hungry and thirsty masses.
However, the time-consuming, manual ordering and payment process can often lead to long queues and delays that severely impact the guest experience.
In addition, many catering businesses only accept cash, much to the chagrin of guests who want to pay cashless. However, cash handling is also associated with high costs for change, transportation and deposits for the caterer. In addition, the international public in particular demands digital payment solutions.
In stadiums and arenas, available space is often limited, so caterers may have limited space for preparation. This can lead to delays and congestion, affecting the quality of service and causing dissatisfaction among guests.
Digital ordering and payment options such as sizzly help to overcome these challenges and improve the experience for guests and caterers alike. With the mobile, web-based sizzly app, guests can order and pay in advance, which reduces waiting time on site and speeds up the ordering process overall.
The digital drinks and food menu provides a comprehensive overview of the entire culinary offering. This helps to increase sales. By offering guests the opportunity to order and pay in real time, catering businesses can take more orders and increase sales figures.
The digitalization of ordering and payment processes in stadiums and arenas relieves the burden on the caterer's existing staff, who can concentrate fully on preparing and serving food and drinks, which is of enormous importance in times of persistent staff shortages, especially in the seasonal business.
In this article, you can find out how the digital ordering and payment solution from sizzly can also be expanded with the fully automated beer dispensing system from our partner RevolMatic in order to relieve the stand personnel when dispensing beer or to provide a self-service machine without staff.